Mauricio Paim

I learned design where mistakes are printed ten thousand times: a print shop in Brazil, setting business cards, books and magazines, and learning color theory the hard way, watching plates come into register.

University in England pulled me into the web. Back in Brazil I joined a just-founded web performance startup as designer and maker, one of its core trio, from university incubation to acceleration in São Paulo. Then three years redesigning a travel SaaS: research, information architecture, testing, the whole loop.

Since 2018 I’ve been in Brussels, designing for telecom, logistics, finance and events, and today the national postal service, where the things I draw are used by millions of people. My work runs the full arc: interviews and service blueprints at one end, design systems and front‑end‑ready specs at the other.

Lately the two ends are joining up. I increasingly build what I design: prototyping in code, working with AI tooling, writing design rules instead of pushing pixels. It feels a lot like the print shop again. Define the system well, and every copy comes out right.