Senior UX Designer  ·  Brussels

Mauricio Paim

Twenty years ago I was aligning cyan, magenta and yellow plates in a Brazilian print shop. The tools changed. The job didn’t: I make complex things line up.

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Story

From ink on paper
to services at scale

I learned design where mistakes are printed ten thousand times: a print shop in Brazil, setting business cards, books and magazines, and learning color theory the hard way, watching plates come into register.

University in England pulled me into the web. Back in Brazil I was one of three at a young web performance startup, designing the product and writing the front end that made it real. Then three years on a travel SaaS: research, information architecture, testing, the whole loop.

Since 2018 I’ve been in Brussels, designing for telecom, logistics, finance and events, and today the national postal service, where the things I draw are used by millions of people. My work runs the full arc: interviews and service blueprints at one end, design systems and front‑end‑ready specs at the other.

Lately the two ends are joining up. I build what I design, prototyping in real code with AI in the loop all day. Six versions of an idea now take the time one used to. Drawing got cheap. Knowing which of the six is right did not, and that is the job. It feels a lot like the print shop again. Define the system well, and every copy comes out right.

  • 4 languagesOi. Hello. Ciao. Hola.
  • 20 years of designPrint → Web → UX → Code
  • 3 countriesBrazil → UK → Belgium

Experience

One continuous line

  1. 2024 – nowBE

    bpost Senior UX Designer

    Digital services a whole country has to use, which means no opt-out audience. I find where people stall and design the fix, from the research through to the interface detail that carries it.

  2. 2021 – 24BE

    Movify UX Consultant

    Three industries, one job: learn the business fast and leave something that holds up without me. A future vision for finance and mobility at AlphaCredit, built with the stakeholders who had to own it. Product design at Proximus. End-to-end UX at Easyfairs, through to a handover developers could build from.

  3. 2018 – 19BE

    Alpega TMS UX Designer

    There was no design process when I arrived. I built one, then used it to pull the logistics platform under a single design language.

  4. 2014 – 17BR

    SBTUR UX Designer

    Three years on one product in Florianópolis, long enough to watch decisions age. I rebuilt the information architecture, ran the research and testing that checked it, and drove the marketing automation around it.

  5. 2013 – 14BR

    Upwell Web Performance Designer & Maker

    I turned requirements into something you could click: the design and the front-end code both, wired to the APIs behind them. One of three people, and a design engineer before the title existed.

  6. 2009UK

    The Monteiro Clinic Web Designer

    One identity across magazine ads, a website and newsletters. Print and web punish different mistakes, and I learned to hold one voice across both.

  7. 2006 – 07BR

    Gráfica Xingu Graphic Designer

    Clients came in asking for a business card, or a label for a wine bottle. The work was finding out who it was for and what it had to do, before anything went to plate. Every brief since has been the same question at a larger scale.

Education

Where it was learned

  1. 2011 – 12UK

    Leeds Metropolitan University BSc (Hons)

    Multimedia Technology, with a focus on UI and UX.

  2. 2009 – 11UK

    Bradford College FdSc

    Multimedia and Design: web design and front-end development.

How I work

Three standing rules

  1. Understand before designing

    Interviews, workshops, service blueprints. I’d rather ask one more question than redesign the wrong thing beautifully.

  2. Systems over screens

    A good rule outlives a thousand mockups. I write design decisions down so they scale without me in the room.

  3. Prototype in the real material

    Paper for print, code for software. The closer the prototype is to the material, the more honest the answer.